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Product Research on Amazon: Tools and Techniques for Finding Your Next Bestseller


The e-commerce landscape is ever-evolving, and Amazon’s marketplace is at the forefront of this dynamic environment. Sellers aiming to succeed need to leverage sophisticated tools and techniques to identify products that promise high sales and profitability. This article delves into the intricacies of product research on Amazon, guiding you through the process of finding your next bestseller by understanding marketplace dynamics, utilizing cutting-edge research tools, strategizing product selection, optimizing supplier and inventory management, and enhancing your business with additional resources.

Key Takeaways

  • Understanding Amazon’s marketplace dynamics is crucial for spotting top-selling categories and assessing market demand and competition.
  • Advanced product research tools like AMZScout and Helium 10 provide in-depth insights that are essential for making informed product decisions.
  • Bulk list analysis and profitability assessments are key strategies for selecting products that will drive sales and revenue.
  • Effective supplier and inventory management, facilitated by tools such as PushLap Wholesale, can significantly streamline operations.
  • Utilizing additional resources like auto-ungate ASINs and joining affiliate programs can unlock further potential for your Amazon business.

Understanding Amazon’s Marketplace Dynamics

Understanding Amazon's Marketplace Dynamics

Analyzing Top-Selling Categories

Understanding the top-selling categories on Amazon is crucial for identifying potential bestsellers. Regularly monitoring the Hot New Releases section empowers sellers to stay ahead of market dynamics and make informed decisions when developing and launching new products. It’s essential to not only look at what’s selling best today, but also to consider long-term trends.

The most profitable categories often differ from the most popular ones, as profitability can vary significantly across different categories and items. Here’s a glimpse into the most profitable Amazon categories, based on a percentage of sellers achieving a 21% net margin or higher:

  • Pet Supplies
  • Kitchen & Dining
  • Office Products
  • Garden & Outdoor
  • Grocery & Gourmet Food

If you lack the capacity to analyze available data and determine which products to sell, consider ordering custom research reports from professional providers.

While exploring these categories, remember that less popular items may yield higher profits due to lower competition. Diving into each category with examples can help you better understand the market and identify niches with high potential.

Evaluating Market Demand and Competition

To launch a successful Amazon store, understanding market demand and competition is crucial. Products with high sales volume indicate a strong market interest, but they also come with fierce competition. For instance, office products show a big demand with high daily sales, yet they face strong competition.

In contrast, categories like Garden & Outdoor may present a more approachable market with moderate demand and competitors that aren’t dominating, offering a window for profitability.

When evaluating market demand, consider the average monthly sales and niche ratings. A niche with high sales volume and a rating of 7, for example, suggests a hot niche with potential for high sales volume with the right effort.

To effectively assess these factors, use tools like AMZScout’s PRO Extension to analyze niche and product scores, which provide insights into demand, competition, and profitability. Here’s a simple process to follow:

  1. Open the extension on the Amazon results page.
  2. Click on "Niche Score" and "Product Score" to evaluate the market.
  3. Estimate demand by reviewing average monthly sales.

Remember, differentiating your product with unique features or promotions can help you stand out in a crowded marketplace. Additionally, maintaining a high-quality listing and customer ratings is essential for visibility and sales.

Keeping Up with Amazon Policy Changes

Navigating the ever-evolving landscape of Amazon’s policies is crucial for maintaining a successful online business. Amazon’s Seller Fulfilled Prime (SFP) program is set to welcome new applicants from October 1st, signaling a significant shift in the platform’s approach to fulfillment. Sellers must stay informed to adapt quickly to such changes.

Amazon’s policies can impact everything from product listings to fulfillment options. For instance, the Automated Handling Time (AHT) feature for FBM sellers is a recent addition that requires understanding and integration into current processes. Moreover, restrictions on certain products necessitate a thorough review of Amazon’s Selling Rules to avoid potential store closures.

Staying ahead of policy updates is not just about compliance; it’s about seizing opportunities and mitigating risks. Proactive sellers leverage these changes to gain a competitive edge.

To effectively keep up with Amazon’s policy changes, consider the following steps:

  • Regularly check the Amazon Seller Central announcements.
  • Subscribe to Amazon-focused newsletters and forums.
  • Review the list of gated and restricted categories periodically.
  • Attend Amazon seller webinars and training sessions.
  • Implement changes promptly to avoid disruptions in your business.

Leveraging Product Research Tools

Leveraging Product Research Tools

Utilizing AMZScout’s Product Database and PRO Extension

The AMZScout Product Database and PRO Extension are pivotal for sellers aiming to navigate Amazon’s competitive landscape. The database offers a plethora of search options to pinpoint top-selling products, while the PRO Extension provides historical sales data essential for evaluating product and niche viability.

With the right tools, sellers can uncover products with high sales potential and low market saturation, setting the stage for success.

To effectively use these tools, follow a simple process:

  1. Install the AMZScout PRO Extension for Google Chrome.
  2. Search for products or niches on Amazon.
  3. Activate the extension to analyze sales data and trends.

The PRO Extension stands out as a digital tool for tracking sales over time, offering insights that go beyond surface-level data. By applying filters such as sales, reviews, and size, sellers can discover products with untapped potential. This strategic approach is crucial for anyone looking to profit through Amazon FBA, dropshipping, or affiliate marketing.

Exploring Helium 10 for In-Depth Product Insights

Helium 10 stands out as a comprehensive toolkit for Amazon sellers seeking to delve deep into product research and market analysis. Its advanced analytics provide a clear edge in understanding market trends and consumer behavior, enabling sellers to make informed decisions about their product lines.

With a variety of subscription tiers, Helium 10 tailors its offerings to different business needs, including team collaboration features for higher-tier plans.

The platform’s Profit tools offer a detailed view of financial performance, tracking expenses, profit margins, and identifying optimization opportunities. Here’s a quick glance at what Helium 10 brings to the table:

  • Keyword research capabilities
  • Inventory management to prevent stockouts
  • Financial performance analysis with Profit tools
  • Different subscription levels for varied business sizes

By integrating these tools into your Amazon strategy, you can enhance productivity, avoid common pitfalls, and position your products more effectively in the marketplace.

Maximizing Efficiency with PushLap Wholesale’s Sourcing Platform

In the quest to find your next bestseller on Amazon, PushLap Wholesale emerges as a pivotal tool for sellers. This platform is designed to scan your bulk price lists with remarkable accuracy, ensuring that no potentially profitable product slips through the cracks. With PushLap, you can upload lists from multiple suppliers and swiftly identify the most promising products.

  • Upload and scan your supplier’s price lists in minutes
  • Access detailed product information, including Keepa charts and profit calculations
  • Utilize powerful sorting and filtering to streamline your search

PushLap Wholesale’s sourcing platform is not just about saving time; it’s about enhancing your operational efficiency to a level where you can easily hit your monthly sourcing targets and witness your FBA business flourish.

Moreover, the platform offers detailed product information, such as historical averages and competition analysis, which are crucial for making informed decisions. The ability to manage suppliers’ purchase lists effectively, with features like multi-column sorting and the creation of multiple purchase lists, adds another layer of efficiency to your operations.

Strategies for Product Selection

Strategies for Product Selection

Identifying Profitable Products with Bulk List Analysis

In the quest to find your next bestseller on Amazon, bulk list analysis stands out as a pivotal technique. By uploading your supplier’s bulk price lists to platforms like PushLap Wholesale, you can swiftly identify profitable products. This process not only saves time but also ensures accuracy with features like AI title, description, and brand matching.

The key to success lies in the ability to analyze thousands of products in minutes, not weeks, thus significantly accelerating the decision-making process.

Here’s a simplified workflow for bulk list analysis:

  1. Upload your bulk list from suppliers.
  2. Utilize the platform’s powerful filters and multi-column sorting to narrow down potential products.
  3. Analyze detailed product information, including historical averages and profit calculations.
  4. Adjust for multipacks and assess competition to finalize your selection.

Remember, even products that rank in the top 1000 or 10,000 on Amazon can be profitable. It’s not just about chasing the top 100. By leveraging tools like AMZScout’s Product Database and PRO Extension, you can dive deeper into top-selling products and discover items with untapped potential.

Assessing Product Profitability and Sales Estimates

To accurately assess product profitability and sales estimates, sellers must delve into historical performance and seasonal trends. Historical data is crucial for understanding the long-term viability of a product. By analyzing niche trends and product history, sellers can predict future sales patterns and make informed decisions about inventory management.

When evaluating a product’s potential, consider the following:

  • Average monthly sales and niche demand
  • Sales growth over recent months
  • Historical averages and Keepa charts
  • Profit calculations and competition analysis

For instance, using tools like AMZScout’s PRO Extension can provide in-depth tracking and sales data over time, offering insights into how sales, price, and rank have changed. This, combined with a thorough analysis of profitability margins and market demand, forms the backbone of a successful product selection strategy.

By focusing on products with a high sales volume—typically over one thousand per month—and leveraging data points such as profit calculations and demand calculation, sellers can streamline their product research process and increase the likelihood of success on Amazon’s competitive marketplace.

Diversifying Your Portfolio with Multipack Adjustments

In the quest to find your next bestseller on Amazon, diversifying your product portfolio can be a game-changer. Multipack adjustments allow sellers to offer products in various quantities, catering to different customer needs and potentially increasing the perceived value. This strategy can lead to a higher volume of sales without the need for additional listings.

When considering multipack offerings, it’s crucial to analyze the competition and market demand. Here’s a simple list to guide you through the process:

  • Evaluate the demand for bulk or multipack options in your target market.
  • Compare the profitability of single units versus multipacks.
  • Adjust pricing to reflect the value offered in multipacks.
  • Monitor sales trends and adjust multipack offerings accordingly.

By strategically adjusting your inventory to include multipacks, you can tap into new market segments and optimize your sales strategy. Remember, it’s not just about adding more products; it’s about offering the right products in the right quantities.

Strategies for sellers to navigate Amazon’s new inbound placement fees include optimizing inventory placement, strategic planning, leveraging resources, and adjusting to fee changes for cost efficiency and profitability.

Optimizing Supplier and Inventory Management

Optimizing Supplier and Inventory Management

Organizing Supplier Files for Streamlined Operations

Efficiently managing supplier files is crucial for maintaining a well-organized Amazon business. Organizing your files by supplier ensures that you can quickly access the information you need, when you need it. This can lead to enhanced operational efficiency and smoother product launches.

By categorizing your files, you can save time and reduce the risk of errors, which is essential for scaling your business.

Here’s a simple way to structure your supplier files:

  • Unlimited suppliers
  • Full configurability and customization
  • Upload multiple files for each supplier
  • Filter and search through files

Additionally, consider using tools like PushLap Wholesale, which offers features such as multi-column sorting, powerful filters, and the ability to save and apply filter presets. This can significantly cut down the time spent on manual file organization and allow you to focus on more strategic aspects of your business.

Managing Suppliers’ Purchase Lists Effectively

Effectively managing suppliers’ purchase lists is crucial for maintaining a streamlined inventory and avoiding stockouts, especially during peak sales periods. By organizing your purchase lists by supplier and product category, you can quickly assess your inventory needs and make informed restocking decisions.

Keeping a well-organized purchase list helps in forecasting demand and calculating the total cost and potential profit for each list, ensuring that you’re investing in the most profitable products.

Here’s a simple way to manage your purchase lists:

  • Create or add to existing purchase lists for each supplier.
  • Maintain multiple purchase lists to keep track of different product lines or restocking schedules.
  • Regularly export your lists as CSV files for backup and further analysis.
  • Monitor the total cost and expected profit of each purchase list to optimize your investment.

By implementing these practices, you can save time and money, and set clear monthly sourcing targets to grow your FBA business.

Accessing a Network of Vetted Distributors

Building a reliable supply chain is crucial for Amazon sellers, and accessing a network of vetted distributors can be a game-changer. With over 4,000 verified distributors at your fingertips, you can connect with suppliers that have already been screened for quality and reliability. This not only saves you time but also reduces the risk of partnering with untrustworthy suppliers.

By leveraging a pre-vetted network, you can streamline your supplier discovery process, ensuring that you’re working with reputable distributors who can meet your business needs.

Here’s a snapshot of what you get with access to this network:

  • Contact person details
  • Phone numbers
  • Websites
  • Email addresses

This comprehensive list is a valuable resource that typically comes at a premium from other services. However, as part of your subscription, it’s included, offering significant savings and a competitive edge in supplier management.

Enhancing Your Amazon Business with Additional Resources

Unlocking Potential with 500+ Auto-Ungate ASINs

Gaining access to restricted categories on Amazon can be a game-changer for sellers looking to expand their product offerings. Unlocking 500+ auto-ungate ASINs provides a significant advantage, allowing you to bypass the usual barriers and list products in these coveted niches with ease.

By leveraging these auto-ungate ASINs, sellers can swiftly diversify their inventory and tap into new markets without the typical ungating hurdles.

The process of utilizing these ASINs is straightforward:

  1. Access the list of auto-ungate ASINs provided as part of your subscription.
  2. Select the ASINs relevant to your business model.
  3. List your products under these ASINs to enjoy the benefits of selling in restricted categories.

This strategic move not only simplifies the expansion process but also positions your business for increased visibility and sales potential on the Amazon platform.

Joining Affiliate Programs for Additional Revenue

Expanding your Amazon business can go beyond just selling products; joining affiliate programs offers a lucrative avenue for additional income. By promoting products from various marketplaces and platforms, you can earn commissions that supplement your main revenue stream. Diversifying your income sources is crucial in the ever-changing e-commerce landscape.

When you join an affiliate program, you’re not just selling; you’re creating a network of revenue-generating opportunities. It’s a strategic move that can lead to sustainable growth and increased profitability.

Here’s a quick overview of potential platforms to consider for affiliate partnerships:

  • Shopify
  • CJ (Commission Junction)
  • Clickbank
  • eBay
  • Etsy
  • Google
  • Helium 10

Remember, each platform has its own set of rules and commission structures. It’s important to research and choose programs that align with your business goals and audience. Additionally, some programs offer extended benefits, such as PushLap Wholesale’s affiliate program, which provides a 50% revenue share for the first year of subscriptions referred.

In the ever-evolving landscape of Amazon’s marketplace, staying ahead with SEO and marketing trends is crucial for sellers aiming to maintain visibility and drive sales. Crafting compelling titles, descriptions, and bullet points is essential in converting browsers into buyers. Utilizing tools like Helium 10’s keyword tracker can help monitor and improve your ranking, ensuring your products stand out in a crowded market.

To truly excel, sellers must focus on booming trends and promotional strategies that resonate with consumers’ evolving preferences. This approach can be the game-changer in a competitive environment where buyers are increasingly looking for the best deals.

Understanding and leveraging social media can also boost your eCommerce sales, creating a comprehensive marketing strategy that extends beyond Amazon’s platform. By optimizing product listings, leveraging automation, and employing effective marketing techniques, sellers can navigate the complexities of Amazon dropshipping and build a professional online storefront for success.

Take your Amazon business to the next level with PushLap Wholesale, the ultimate sourcing tool for Amazon wholesale. With features like 97% matching accuracy, time-saving analysis, and money-saving sourcing platform, you’re equipped to hit your monthly targets effortlessly. Don’t miss out on the opportunity to streamline your operations and boost your profits. Visit our website now to learn more and get started with the best tools to find profitable products, manage supplier lists, and gain free access to valuable resources like 500+ auto-ungate ASINs and a list of 4,000+ distributors. Elevate your FBA business today!


In the competitive landscape of Amazon selling, having the right tools and techniques for product research is crucial to uncovering your next bestseller. Throughout this article, we’ve explored a variety of resources, from the comprehensive scanning capabilities of PushLap Wholesale to the insightful analytics of AMZScout and Helium 10. These platforms offer a wealth of data, including sales estimates, demand calculations, and competitor analysis, which are indispensable for making informed decisions. Additionally, the access to extensive distributor networks and SEO optimization strategies can significantly enhance your product visibility and profitability. Remember, investing in a robust product research tool not only saves you time and money but also equips you with the insights needed to stay ahead in the Amazon marketplace. As you embark on your journey to find the perfect product, leverage these tools to streamline your process and maximize your chances of success.

Frequently Asked Questions

What are the best tools for product research on Amazon?

Some of the best tools for Amazon product research include AMZScout’s Product Database and PRO Extension, Helium 10, and PushLap Wholesale’s Sourcing Platform. These tools offer in-depth insights into market demand, competition, and profitability to help you find potential bestsellers.

How can I analyze top-selling categories on Amazon?

You can analyze top-selling categories by using product research tools like AMZScout or Helium 10 which provide searchable databases with filters to identify potential products, along with data on sales volume, competition, and market trends.

What strategies can I use to select profitable products on Amazon?

To select profitable products, you can perform bulk list analysis using tools like PushLap Wholesale, assess profitability and sales estimates, and diversify your portfolio by considering multipack adjustments and different product categories.

How can I manage my supplier and inventory effectively?

You can manage your supplier and inventory by organizing supplier files, managing purchase lists effectively, and using platforms like PushLap Wholesale to access a network of vetted distributors, which streamlines operations and helps in making informed purchasing decisions.

Are there additional resources to enhance my Amazon business?

Yes, additional resources include unlocking potential with auto-ungate ASINs, joining affiliate programs for extra revenue, and staying ahead with the latest SEO and marketing trends to improve your product visibility and brand presence on Amazon.

How important is SEO for selling on Amazon?

SEO is crucial for selling on Amazon as it helps improve your product listings’ visibility in search results. By optimizing titles, descriptions, and using relevant keywords, you can increase the chances of your products being found by potential customers.